We open up with "Modern Man" and right away we get an idea of their sense of humour, ripe with tongue-in-cheek observational comedy and social-satire, in this instance having a dig at the current state of the average male in today's society, similarly in "I Am The Topman" too...overly groomed, trend following hipsters, self-emasculated and utterly, utterly annoying. Musically they combine rock with electronica for a genuinley catchy sound though vocally, they are a bit off but that's just part of the running joke really.
Somewhat ironically then, "Because We're Men" insists that as men they are automatically better than all boy bands by default of age and image and, here we get an idea of how incredibly random they are both creatively and lyrically. Lines like "physically stronger with bigger bulges" and..."we're not boys we're men, like a cock among hens, we wanna' fuck like a duck who fucks a female duck"...it's insane! It should be no surprise then that, low and behold, they've worked with Dick Valentine of ELECTRIC SIX. "The Shrinking Planet" features a little bit of Dick and their styles compliment each other wonderfully; it's no wonder they've been on tour together. A pop-culture track about an alien invasion, referencing many movies and ribbing Hollywood in general, it's an entertaining track and one of the albums highlights, alongside the Batman themed "Baneing" which has all the hallmarks of the next big gimmick song, such as "Gangnam Style" if given the right amount of exposure, and "Phantom Pregnancy" which while reminding me of Scary Movie 2 uses some inventive and amusing word play..."fuck her in the astral plane"...genius.
There are a couple of qualms however, for instance the previously mentioned "Baneing" and rap-comedy "You Just Got Kanye'd" while amusing are restricted to a level of relevance. They perfectly represent periods of time and old news from a few years ago but feel a little dated and out of place on the new album, taking away some of the impact the songs originally had. The inclusion too of two demo's to round off the album instead of brilliant tracks such as "She Only Comes Out At Night" and "Robot Girlfriend" seems like a wasted opportunity, despite how skull-fuckingly sporadic "This Is My Horse" is. Overall this is specialist listening...for many the lyrics will come across as childish in places, the comedy will come across as cringe-worthy but it's all meant to be light hearted, this is purely intended as entertainment and for the most part, their synth-pop inspired alternative rock works really well. If you fancy something different and feel like a chuckle, grab this album by the pussy.