Sugar and spice and all things nice; that’s what little girls are made of…but by contrast, banter, pub crawls and the occasional cheeky Nando’s…there my friend, you have the lads; the bro’s, and what bigger bunch of bro’s, than DON BROCO? The boys from Bedford formed back in 2008 and in the ten years that have passed since; they’ve become one of the UK’s most established home grown talents, on a continual ascension with each and every album and tour…from headlining the Kerrang! Tour in 2015, from slowly creeping higher up the charts with each album, and last year they played their biggest headline show to date at Alexandra Palace…2018 sees them continue on their run with their brand new album “Technology”…let’s see how up to date they actually are…
The album opens up with the title track and we’re met with a brief but subtle, percussion led electronic sample, but it bursts into this bass-heavy barrage of riffs…it’s deep, it’s got some weight behind it and it’s an interesting way to kick things off. Vocally it’s as you’d expect; clean with a mixture of harmony and swagger as is their style, blending alternative rock with indie-pop charm making for a catchy, rhythmic chorus…it’s a decent opener. The same can be said for the single “T-Shirt Song”…it’s big…it’s bold and it utilises a similar approach to our opener, mixing bass heavy riffs with powerful, melodic hooks allowing for another strong chorus, while the rest of the track balances groove and delicacy well. This is the promising sign of Don Broco on form, as is also proven elsewhere on tracks such as “¥” which follows a similar formula again, delivering a simple but infectious pop-rock master-class riddled with groove…that is until the tracks climax…which descends into a distorted breakdown and despite being brief, it can’t help but bring the track down. The exchange rate for those Yen just plummeted…
The rest of the album however…over the course of its total 16 track run time gradually loses both momentum and point…while there are glimmers of potential found in tracks such as “Everybody”, which sticks strongly to an indie-inspired core sound, slightly funk-driven and rhythmic…there’s “Tightrope” with its sweet vocal delivery and “Got To Be You” which utilises a dramatic, echoed tone to the guitars and an emotive narrative, they are sadly lost among the annoying level of filler found bulking this album up. “Come Out To LA” has a fucking awful hip-hop / R’n’B structure to it which really negates the quality of the song, like it doesn’t know what it wants to be…”Porkies” has vocalist Rob shouting his way through the track and truthfully it doesn’t suit him at all, with the track as a result just sounding off. “Something To Drink” makes you want to drink in its own right with a predominantly dull display…Don Broco aiming for Dom Perignon but reaching white wine vinegar…before closing track “Potty Mouth” which has an annoyingly abrupt ending which is bad enough after what can only be described as a discarded GORILLAZ cut, followed by what is arguably one of the worst hidden tracks ever put to record. It’s a bit of a mess frankly…so to summarise, they could have easily taken a good six tracks off of this album and condensed it down into a simple, manageable listen as strong playlist, but they opted for quantity over quality where in reality less would have definitely been more. The good thing about technology is that, if you opt to buy “Technology” on iTunes you can buy individual tracks and not have to listen to the whole thing. If you have it on CD then you’d better be prepared to smash that skip button. [5]
The album opens up with the title track and we’re met with a brief but subtle, percussion led electronic sample, but it bursts into this bass-heavy barrage of riffs…it’s deep, it’s got some weight behind it and it’s an interesting way to kick things off. Vocally it’s as you’d expect; clean with a mixture of harmony and swagger as is their style, blending alternative rock with indie-pop charm making for a catchy, rhythmic chorus…it’s a decent opener. The same can be said for the single “T-Shirt Song”…it’s big…it’s bold and it utilises a similar approach to our opener, mixing bass heavy riffs with powerful, melodic hooks allowing for another strong chorus, while the rest of the track balances groove and delicacy well. This is the promising sign of Don Broco on form, as is also proven elsewhere on tracks such as “¥” which follows a similar formula again, delivering a simple but infectious pop-rock master-class riddled with groove…that is until the tracks climax…which descends into a distorted breakdown and despite being brief, it can’t help but bring the track down. The exchange rate for those Yen just plummeted…
The rest of the album however…over the course of its total 16 track run time gradually loses both momentum and point…while there are glimmers of potential found in tracks such as “Everybody”, which sticks strongly to an indie-inspired core sound, slightly funk-driven and rhythmic…there’s “Tightrope” with its sweet vocal delivery and “Got To Be You” which utilises a dramatic, echoed tone to the guitars and an emotive narrative, they are sadly lost among the annoying level of filler found bulking this album up. “Come Out To LA” has a fucking awful hip-hop / R’n’B structure to it which really negates the quality of the song, like it doesn’t know what it wants to be…”Porkies” has vocalist Rob shouting his way through the track and truthfully it doesn’t suit him at all, with the track as a result just sounding off. “Something To Drink” makes you want to drink in its own right with a predominantly dull display…Don Broco aiming for Dom Perignon but reaching white wine vinegar…before closing track “Potty Mouth” which has an annoyingly abrupt ending which is bad enough after what can only be described as a discarded GORILLAZ cut, followed by what is arguably one of the worst hidden tracks ever put to record. It’s a bit of a mess frankly…so to summarise, they could have easily taken a good six tracks off of this album and condensed it down into a simple, manageable listen as strong playlist, but they opted for quantity over quality where in reality less would have definitely been more. The good thing about technology is that, if you opt to buy “Technology” on iTunes you can buy individual tracks and not have to listen to the whole thing. If you have it on CD then you’d better be prepared to smash that skip button. [5]
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