“Deathmarch” opens proceedings rather accordingly, trudging head strong into the album with a sound settling somewhere in between the likes of THE DEFILED and MARILYN MANSON, its dark, it’s rigid and purposeful with Josh Balz keyboards providing a sinister backdrop, before we dive right into the title track. Heavier on the synthesizers and introducing clean vocals, but still riff-heavy, it’s a great track and brings the album to life. “Puppets 3 (The Grand Finale)” begins with a seemingly SLAYER inspired thrash metal sound, that is until we’re subject to the all too familiar wails of guest vocalist Dani Filth of CRADLE OF FILTH fame. The sound shifts to an electronic metalcore / black metal mash-up and it works really well.
On the subject of guest vocals, Maria Brink of IN THIS MOMENT pops up in “Contemptress”, with her feminine yet equally ferocious vocals more than welcome; she’s a great vocalist with a powerfully emotive delivery that complements Chris perfectly here, however briefly. Elsewhere on the album, tracks such as “Unstoppable”, “Break The Cycle” and the brilliantly titled EDM styled “Dead As Fuck” maintain a level of quality throughout, before we finish up on “Carry The Torch”. It’s a slow builder, but once it gets going its pretty straightforward, but not to the extent that it ends things on a flat note.
It’s safe to say that MIW, on evidence here with “Reincarnate”, remain one of the brightest prospects for the future of alternative music. This album is their strongest to date and it’s almost impossible to think they won’t be around for years to come, regardless of whatever trends may come and go in the increasingly disposable world of music. You need this album, and everyone else needs to step up. 
"Reincarnate" is available on iTunes: https://itunes.apple.com/gb/album/reincarnate/id897039441