The album opens up with “Rebel Heart” and sadly, they aren’t paying homage to NXT superstar Johnny Gargano (-_•)…for that would be too awesome to be true…but instead we get a rather lengthy introductory track. At over five minutes it’s a little bold, especially given its slow tempo and overly-gradual build; the lulling tone of their country inspired vocals is mellow and harmonious but it does take a while for the track to get going to any real effect. Its climatic semi-flurry is welcome and it rounds track off nicely but it just feels like a stuttering start. “It’s A Shame” then follows up with a far more jovial little number…it’s got a real old school feel with the traditional organ effect coming through the synths giving it that retro 60’s vibe and it’s a charming little track with a deep rooted sadness born of love-loss and unmet expectations, which can also be said for “Postcard”. Channelling icons such as DOLLY PARTON through the classic country and western tone of the tack…it’s the type of track you can imagine being performed at an old road house.
The trouble is that while a lot of this album is, again, charming, the same percentage of the album is frustratingly dull…with their Swedish folk influences there is room for a wonderful collection of ideas and tunes and there are hints of it; “My Wild Sweet Love” is ever so adorable while “Fireworks” delves into a 50’s type, blue’s soaked pop ballad which is full of character, it’s like something you’d find on a “Dreamboats And Petticoats” compilation…but too much of the album fails to ignite a spark of interest…if it was an ice cream flavour it would be Swedish Glace sugar free, dairy free vanilla with a gluten free cone…my point really is that, while it’s perfectly suited for some people, I myself like my ice cream like I like my music…richer and fuller. There’s nothing wrong with them as vocal performers and credit to them they’ve come a long way since their days busking in the Stockholm Metro, but sadly this one doesn’t really inspire a repeat listen. First Aid Kit? Excessive…just give me some Pro Plus I’ll be just fine.